Marketing and leads

A lead generation agency for growing businesses

We plan and run digital marketing that brings in qualified enquiries: paid ads, landing pages, lead capture and tracking that shows what each campaign returns. Flexible, from a one-off audit to a monthly retainer.

Book a free call
Free discovery call
What's included
✓Marketing strategy and research
✓Paid ads on search and social
✓Lead capture and follow-up
✓Tracking and reporting

What does a lead generation agency do?

A lead generation agency finds people who are likely to buy from you and turns them into enquiries you can follow up. We do that with research, paid campaigns, landing pages and simple follow-up systems, then track each step so you can see the cost and quality of every lead.

Because Nimbus also builds websites and runs SEO, your ads, landing pages and search work are planned together. That avoids a common problem: paying for clicks that land on a page that was never built to convert them.

How we bring in leads

Pick the parts you need. Every campaign starts with research and ends with numbers you can check.

Strategy and research

Market research and competitor review to decide who to target, what to offer and which channels to use.

ResearchAudiencePlanning

Paid media

Search and social ad campaigns aimed at your ideal customers, with budgets managed against cost per lead.

PPCSocial adsBudgets

Landing pages

Focused pages built to turn ad and search traffic into enquiries, then tested and improved over time.

Landing pagesFormsCRO

Email, CRM and nurture

Lifecycle email campaigns and CRM set-up in tools like Mailchimp, Brevo, Dotdigital, Zoho and GoHighLevel, so new leads get a quick reply and nothing slips through.

CRMEmailFollow-up

Marketing analytics

Conversion tracking and clear reports that show where leads come from and what each one costs.

AnalyticsTrackingReports

Audits and retainers

Start with a one-off marketing audit, or keep us on a monthly retainer to run and improve your campaigns.

AuditsRetainersFlexible

Events and experiential

Brand launches, store openings and pop-up activations planned end to end, from venues and suppliers to guest lists and on-the-day delivery.

LaunchesActivationsEvents

Influencer marketing and PR

Creator partnerships, press outreach and campaign copy that get your brand talked about, with reach and engagement tracked.

InfluencersPRCopywriting

Out-of-home advertising

Billboards, digital screens and street placements, with media buying and vendor negotiation handled for you.

OOHMedia buyingBillboards

Marketing case studies.

Campaigns led by Monisah Hussain, our digital marketing manager, for UK brands in food, fitness and automotive: national launches, events, content shoots and lead generation.

German Doner Kebab 100th UK store launch at night with red carpet and balloon numerals
National launch and experiential

German Doner Kebab

Taking a fast-growing food brand's 100th UK store to red-carpet scale.

Led end-to-end event activity for the launch of the 100th German Doner Kebab in the UK, plus the rollout supporting 70+ restaurant openings nationwide through brand and promotional events and large-scale influencer activity.

70+
Restaurants launched
3
Flagship locations, celebrity launch
100th
UK store, red-carpet event
What we did
  • Managed the launch of new products such as the Coco x Kiki Kebab, with celebrity endorsement and meet-and-greet events across three flagship locations.
  • Directed priority guest lists and expectations for celebrities and global company stakeholders.
  • Briefed and managed security and external factors affecting each launch.
  • Sourced event collateral and secured promotional placements, including a takeover at The Screen, Leicester Square.
  • Managed business relations between head office, franchisors, external vendors and media partners.
  • Owned campaign reporting and data analysis across launches to ensure strong ROI.
Primal Strength talent lined up in the gym for the brand content shoot
Brand content and production

Primal Strength

Directing a strength and fitness brand's content shoot, start to finish.

Built the storyboards, brand identity and talent strategy behind Primal Strength's content, then project-managed the shoot itself, with photographers, hair and make-up, models and client all briefed and coordinated on the day.

Full
Shot list and vendor briefing
On budget
Location and talent sourcing
On time
High-quality output delivered
What we did
  • Managed the shot list and briefed all parties: photographers, hair and make-up teams, models and client.
  • Handled vendor liaison and location planning against set budgets.
  • Owned time management on set to ensure a smooth shoot and high-quality outputs.
Yolé Shoreditch grand launch storefront with balloon display
Franchise launch events

Yolé

Opening new Yolé franchises across England, one launch at a time.

Account-managed Yolé as an international brand, arranging franchise launch events end to end, from research, targeting and asset creation to on-the-day delivery, with reporting back on sales, awareness and engagement.

Multi-site
Franchise launches, England
End to end
Set-up to staff briefing
Tracked
Sales, awareness and engagement
What we did
  • Researched and planned targeting toward specific demographics through the right media.
  • Owned event planning, set-up, asset creation and staff briefing.
  • Reported on projected sales, awareness and engagement against a clear track record.
Ford Puma Gen-E on display at a Peoples Ford Experience Electric showroom event
Automotive product launches

Peoples Automotive Group

Launching international car brands into UK showrooms.

Planned and delivered large-scale automotive product launch events for international brands including BYD, OMODA, JAECOO and Ford, coordinating logistics, creative and press engagement to maximise reach and attendance.

4
International brands launched
Award-winning
Influencer marketing campaigns
Multi-channel
Paid social, email and showroom
What we did
  • Coordinated logistics, creative and press engagement across large-scale product launch events for BYD, OMODA, JAECOO and Ford.
  • Led award-winning influencer marketing campaigns, securing partnerships with local and national creators to expand brand visibility.
  • Developed lead generation strategies spanning paid social, email campaigns and showroom promotions, driving a measurable increase in qualified leads.
  • Produced and optimised content across all communication platforms to support ongoing brand storytelling.
  • Handled website amends alongside creation and design of social assets for each campaign.
  • Wrote copy for all digital campaigns, from social and email through to landing pages.

How we work.

No technical brief needed. Three steps from a first call to work that keeps growing your business. Click a step to see it.

Start with a free call+

We learn about your business, customers and goals, then recommend the right mix of services. If something simpler will do, we'll say so.

Discovery callFree
What we'll cover
✓Your goals and your customers
✓What's working today, and what isn't
✓Where AI and automation could save time
✓A clear plan, scope and timeline
Design and build, together+

We design, build and refine with you in Webflow, WordPress or from your Figma files, sharing progress so there are no surprises at launch.

Outlive Concierge Medicine website built by Nimbus
Launch, then keep growing+

After launch we stay on with SEO, GEO, AI automation and support, so the work keeps bringing in leads.

After launch
SEOOngoing
GEO (AI search)Ongoing
AI automationAs you grow
Support and updatesOngoing
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Why market with Nimbus

Marketing works best when your website, search and ads pull in the same direction. We handle all three, so one team is accountable for results.

One joined-up plan

Ads, SEO, social and your website are planned together, so every channel sends people to pages built to convert.

Numbers you can check

We set up tracking before spending, so decisions are based on cost per lead, not guesswork.

Honest recommendations

If a cheaper channel or a simpler fix will do the job, we'll say so before you spend.

Kind words.

Nimbus is hands-down the best agency we've ever had the privilege to work with.

Abby Stafford
Stratosphere Studios, USA

The team instantly understood my needs. Communication is top-notch.

Angelique Mifsud
Elite Linguistics, Malta

Great communication skills and adhered to the agreed deadlines. Highly recommend!

Nida Mazhar
S.R Homes, Pakistan

Lead generation questions

Common questions about paid ads and lead generation.

Still have a question? Email us →

How much should a small business spend on paid ads?+

It depends on your market, what a customer is worth to you and how fast you want to grow. A sensible approach is to start with a test budget, measure cost per lead and scale only what works. We'll suggest a starting budget on a free call.

What is the difference between marketing and lead generation?+

Marketing builds awareness of and interest in your business. Lead generation is the part that turns that interest into contact details and enquiries you can follow up. We do both, with a focus on enquiries you can measure.

Which channels work best for lead generation?+

The best channel is wherever your buyers already search and spend time. For many small businesses that means Google search ads, local SEO and LinkedIn or Meta ads, but it varies by industry. We choose channels after research, not by habit.

Do you work on a retainer or per project?+

Both. You can start with a one-off audit or campaign, or keep us on a monthly retainer to run and improve your marketing. We'll suggest the setup that fits your goals and budget.

How do you measure lead generation results?+

We track leads, cost per lead and where each enquiry came from, using analytics and conversion tracking set up before campaigns start. You see what each channel returns, so budget moves towards what works.

Ready for more qualified leads?

Book a free call. Tell us who your ideal customer is and we'll suggest where to find them.

  • Paid ads and lead capture

  • Tracking from day one

  • Audits or monthly retainers

Book a free call
Book a call